The Mesh Why the Future of Business Is Sharing (Audible Audio Edition) Lisa Gansky LLC Gildan Media Books
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Traditional businesses follow a simple formula create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business.
Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.
Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation - and deeply worrying its established competitors. Gansky shows how the same pattern is playing out with less famous Mesh companies that are reinventing an enormous range of industries.
In the tradition of The Long Tail, The Mesh illustrates a huge opportunity that's already driving new businesses and renewing old ones. It's your essential guide to the next wave of information-enabled commerce that's also improving our communities and our planet.
The Mesh Why the Future of Business Is Sharing (Audible Audio Edition) Lisa Gansky LLC Gildan Media Books
The book discusses the increasingly recurring themes of openness and platform that have been discussed in other books like Open Leadership by Charlene Li and Where Good Ideas Come From by Steven Johnson.The core premise of Mesh businesses is: "When information about goods is shared, the value of those goods increases, for the business, for individuals, and for the community."
The author says that, "fundamentally, the Mesh is based on network-enabled sharing--on access rather than ownership. The central strategy is, in effect, to "sell" the same product multiple times. Multiple sales multiply profits, and customer contact. Multiple contact multiply opportunity--for additional sales, for strengthening a brand, for improving a competitive service, and for deepening and extending the relation with customers."
The book also references a recent study, which concluded that, "a recommendation from a "trusted source" like a friend or family members was fifty times more likely to persuade someone to buy a product or try a new brand. The same study reported that word of mouth is the "primary factor" behind between 20 and 50 percent of purchases, and emphasized the expanded role of information networks in driving this development."
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WHAT IS THE MESH
The 4 Characteristics of a Mesh Business as listed in the book are:
Sharing a high code, frequently used goods
Advanced Web and Mobile Information Networks
Focus on Physical Goods and Materials
Engage with Customers Through Social Networks
"The Mesh model is based on a series of transactions, on sharing something over and over. Creating a share platform is the first, necessary-but-not-sufficient building block of the Mesh. The second is to create information infrastructure that takes advantage of mobile, Web, and social networks. Then each interaction, and transaction, becomes an opportunity to gather and exchange information with a customer."
The 7 Keys to Building Trust in the Mesh:
Say What You do
Use Trials
Do What You Say
Perpetually Delight Customers
Embrace Social Networks and Go Deep
Value transparency, but protect privacy
Deal with negative publicity and feedback promptly and skillfully
WHY THE MESH
Tomorrow's business leaders recognize that trust in a business's environmental and social practices increasingly drives informed consumers' decisions. Successful Mesh businesses harness information from customers, combine it with data from physical products and social networks, and then use that information to satisfy customers, and their friends, in ways never before dreamed of. Good Mesh businesses are smart about combining more frequent customer contact with enhanced information sources to create and refine superior experiences, partnerships, products, and offers.
MESH COMPANIES HIGHLIGHTS
Zipcar is one of the companies profiled in the book. The author says that, "The robust information platform and focus on building the brand distinguished Zipcar from early car-sharing companies that were merely long on good intentions, many of which failed. In fact, Zipcar is primarily an information business that happens to share cars."
So if you're in the information business, you are a Mesh business whether you realize it or not.
TCHO, a chocolate company in SF, produces "beta editions" of its dark chocolate. "Based on customer feedback and continuous flavor development, new versions of the chocolate emerge as often as every thirty-six hours. Version 1.0 went through 1,026 iterations in a year."
Why did Netflix slaughter Blockbuster? Blockbuster was late in acknowledging customer resentments, and late in understanding the spreading power of social networks to shape brand perception. They created a share platform, but neglected other elements that make Mesh businesses so competitive.
This is an excellent book that could help realign the business perspective on how to succeed in the future. Embracing openness, sharing and focusing on customer satisfaction are some of the key practices that could catapult your business from mediocre to stellar now and in the future.
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The Mesh Why the Future of Business Is Sharing (Audible Audio Edition) Lisa Gansky LLC Gildan Media Books Reviews
Excellent book that captures the zeitgeist of the coming business revolution. The combination of a push for more sustainable products that take into account TCO, a focus on experiences not stuff, the idea of the long tail, social networks, the data revolution and tech innovations that commidify large tech backends (Cloud Services, SaaS, Web Services, GetSatisfaction, etc) make it easier that ever to create a new "mesh" business focused on satisfying the consumer. Lisa Gansky deftly and succinctly explains how and why the future of business is sharing for both start ups and old standard businesses.
I read the reviews and was excited by it, but sadly I opted for the audio version, do not listen while driving cause you'll most likely fall asleep and crash, so monotone it drove me mad after 5 minutes, wish I could get a refund...
As a conscious capitalist, I enjoyed reading a book by a practitioner with an entrepreneur's perspective. Lisa's insights, just like Robin Chase's insights in her recent book "Peer's Inc." and Alex Stephany's "the business of Sharing", bring an insider's view into this emerging economy. It was part of my bucket list of books to read. It gave me a framework into one of the most impact-full shifts occurring around us.
Lisa is a forerunner to uncovering, predicting, and defining how business must change. The Mesh is a seminal book in outlining how P2P models, new business models are required for all companies. This book has become a mainstay for my learnings, and also for my customers. We purchased dozens of these books to distribute to our key customers, and had Lisa present at our events.
This book was an eye-opener to the movement of business leveraging sharing as a commodity. Much of the book discusses the different ways business have been utilizing this concept and there are a bunch of mini case studies that provide insight to actual situations where sharing has helped to create or improve a company.
For anyone interested in business and its evolution, this is a must-read. I have read Collaborative Consumption by Rachel Botsman and Boo Rogers which discusses the same implications. Both are great reads and in this book, Gansky takes a much more business approach to the movement of sharing in business in contrast to Collaborative Consumption that focuses more on the social, environmental, and economical implications. You can tell Gansky really knows what she is talking about and has a good deal of personal experience in the matter herself.
For any aspiring entrepreneur, I believe this book can only act as a tremendous resource to accelerate the success of your future endeavors.
The book also hosts a website
Basically it tell you that renting things out and creating transparency is the new way of doing things. Good points. Most people don't want to do the things that create true wealth, so may as well make some money off them. The audio book was read by the author, but should not of been. Hours on end of the most monotone reading I've ever heard. It was so monotone, it was distracting from otherwise decent content.
This is the book that makes you look around at the world we're now living in and go, "ahhh - so that's what is happening."
It's the ah-ha moment and Gansky has nailed it. This was a fun book to read and I'm tempted to give it another go around.
The beauty of this book is that not only does Gansky explain to you, in easy to understand language, what's going on. But she also explains what you and your business can do about it. Better yet...If you're not in business for yourself, Gansky shows you how the Mesh is waiting, ready, and willing for you to get connected.
This was a great book and fun to read on my kindle.
In the spirit of "The Mesh," I wish would give me a way to "gift" the book from my account to someone else. This is an idea I'd like to help spread.
The book discusses the increasingly recurring themes of openness and platform that have been discussed in other books like Open Leadership by Charlene Li and Where Good Ideas Come From by Steven Johnson.
The core premise of Mesh businesses is "When information about goods is shared, the value of those goods increases, for the business, for individuals, and for the community."
The author says that, "fundamentally, the Mesh is based on network-enabled sharing--on access rather than ownership. The central strategy is, in effect, to "sell" the same product multiple times. Multiple sales multiply profits, and customer contact. Multiple contact multiply opportunity--for additional sales, for strengthening a brand, for improving a competitive service, and for deepening and extending the relation with customers."
The book also references a recent study, which concluded that, "a recommendation from a "trusted source" like a friend or family members was fifty times more likely to persuade someone to buy a product or try a new brand. The same study reported that word of mouth is the "primary factor" behind between 20 and 50 percent of purchases, and emphasized the expanded role of information networks in driving this development."
---
WHAT IS THE MESH
The 4 Characteristics of a Mesh Business as listed in the book are
Sharing a high code, frequently used goods
Advanced Web and Mobile Information Networks
Focus on Physical Goods and Materials
Engage with Customers Through Social Networks
"The Mesh model is based on a series of transactions, on sharing something over and over. Creating a share platform is the first, necessary-but-not-sufficient building block of the Mesh. The second is to create information infrastructure that takes advantage of mobile, Web, and social networks. Then each interaction, and transaction, becomes an opportunity to gather and exchange information with a customer."
The 7 Keys to Building Trust in the Mesh
Say What You do
Use Trials
Do What You Say
Perpetually Delight Customers
Embrace Social Networks and Go Deep
Value transparency, but protect privacy
Deal with negative publicity and feedback promptly and skillfully
WHY THE MESH
Tomorrow's business leaders recognize that trust in a business's environmental and social practices increasingly drives informed consumers' decisions. Successful Mesh businesses harness information from customers, combine it with data from physical products and social networks, and then use that information to satisfy customers, and their friends, in ways never before dreamed of. Good Mesh businesses are smart about combining more frequent customer contact with enhanced information sources to create and refine superior experiences, partnerships, products, and offers.
MESH COMPANIES HIGHLIGHTS
Zipcar is one of the companies profiled in the book. The author says that, "The robust information platform and focus on building the brand distinguished Zipcar from early car-sharing companies that were merely long on good intentions, many of which failed. In fact, Zipcar is primarily an information business that happens to share cars."
So if you're in the information business, you are a Mesh business whether you realize it or not.
TCHO, a chocolate company in SF, produces "beta editions" of its dark chocolate. "Based on customer feedback and continuous flavor development, new versions of the chocolate emerge as often as every thirty-six hours. Version 1.0 went through 1,026 iterations in a year."
Why did Netflix slaughter Blockbuster? Blockbuster was late in acknowledging customer resentments, and late in understanding the spreading power of social networks to shape brand perception. They created a share platform, but neglected other elements that make Mesh businesses so competitive.
This is an excellent book that could help realign the business perspective on how to succeed in the future. Embracing openness, sharing and focusing on customer satisfaction are some of the key practices that could catapult your business from mediocre to stellar now and in the future.
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